. "Analyse That" film - Alexander Mcqueen Spring 2010



    a short film directed David Sims and written by Alexander McQueen's for his Spring 2010 collection here.



    its a film that isn't new, just liked it. he chose not to have a live fashion show, but this short film to communicate his collection which is a unique and interesting way in which it seems many fashion houses have decided to do.

    i like how there are 3 different things going at once and creating the drawing marks on the body. you can definitely see how that is shown in the collection. its a dark film, showing the tortured artist which maybe is what is being implied to McQueen himself. With the low saturation, it adds to the depressing mood.


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