New and funky, Gideon Shoes by brothers, Rupert and Matt Noffs (of the Noffs Foundation - pictured above) just launched today at their heritage-listed, church, with a luncheon!
A little bit about the shoe label background - They set the shoe label up to raise money for the Noffs Foundation Street University which is the largest drop-in centre in Australia's. Their shoes, costs from $165 to $450 a pair and all the money goes towards the Noffs Foundation. They are currently available through their website - www.gideon.com.au and are looking into entering high end department stores as they further grow.
Their shoes are cool and fun. One of the most interesting things about the unisex sneakers are, that they are made from cane toads hide ( that's right.. cane toads!), cow and kangaroo leather.
You got to hear this, all the shoes are fully Australian manufactured and in Sydney! They are totally against the exploitation of factory employees and child labour in those sweatshops, which is great for those ethical consumers.
No doubt it will be huge, already with their cane toad signature and being 100% Aussie made. PLUS, they just got signed with People's Revolution, and we all know what that means! - KELLY CUTRONE = GLOBAL + SUCCESS. Gotta love her!
My favourite shoe here is probably the first picture, with the three coloured rainbow cane toad hide. Black with a spice of colour. mmmm!
Was great to meet Rupert at the Porsche Design Launch too!
A little bit about the shoe label background - They set the shoe label up to raise money for the Noffs Foundation Street University which is the largest drop-in centre in Australia's. Their shoes, costs from $165 to $450 a pair and all the money goes towards the Noffs Foundation. They are currently available through their website - www.gideon.com.au and are looking into entering high end department stores as they further grow.
Their shoes are cool and fun. One of the most interesting things about the unisex sneakers are, that they are made from cane toads hide ( that's right.. cane toads!), cow and kangaroo leather.
You got to hear this, all the shoes are fully Australian manufactured and in Sydney! They are totally against the exploitation of factory employees and child labour in those sweatshops, which is great for those ethical consumers.
No doubt it will be huge, already with their cane toad signature and being 100% Aussie made. PLUS, they just got signed with People's Revolution, and we all know what that means! - KELLY CUTRONE = GLOBAL + SUCCESS. Gotta love her!
My favourite shoe here is probably the first picture, with the three coloured rainbow cane toad hide. Black with a spice of colour. mmmm!
Was great to meet Rupert at the Porsche Design Launch too!
Here are a few pics of their range and visit their site for more