Last Wednesday, I was invited to a nice brunch at The Ivy Penhouse, launching the Nokia N9 smartphone. The phone comes in 3 colours including poping pink, blue and black. The whole concept is about the beautiful and simple design. In collaboration with 5 Australian personalities Nokia unveiled the new campaign and commercials with the Nine Entertainment Company, including Firass Dirani, Emma Freedman, Catriona Rowntree, Kate Waterhouse and Luke Ricketson.
The concept of the campaigns represent and reflect each of the personalities. I had a chat to Emma Freedman and Kate Waterhouse about the campaign and upcoming Melbourne Cup! Have a watch below.
Nokia have used each of the campaigns specifically to market a range of customers, from mums, to couples, and single and ready to mingle, using the natural nature of the personalities themselves to represent the diversity brand and the phone.