SUNGLASS HUT | FLOATING POP UP STORE | AUSTRALIA




    Sunglass Hut launched the worlds first Sunglass Hut Floating Store two weeks ago. The 3 day pop up store was anchored to Campbells Cove Wharf overlooking the Sydney Opera House right beneath the Sydney Harbour Bridge for the launch night and moved across to Darling Harbour for the remainder of it's opening.

    Although the weather that week was depressing, thank goodness there was no rain. On the night of the launch event, we were also lucky enough to have the company of Grammy Award winning Jason Mraz perform exclusively on a one off performance (aside from his two concerts at the Sydney Opera House which were sold out) singing us some of our favourite tunes including Lucky, I'm Yours etc.. It was the perfect night as we swayed to Jason's summer tunes on the water. Click on the youtube player above and below the text to relive a little of it :)

    The pop up store had an exclusive 150 piece collection of-never–seen-before sunglasses including the Ray-Ban Rare Prints, and the Miu Miu Noirs that Madonna has been wearing of late, which was be available for purchase anywhere else in Australia until February 2012. Consumers were able to be the first to buy them in Australia and a sneak peak into what will be coming.

    I tried on Dolce & Gabbana aviators, which were quite cool and also the amazingly editorial Prada Illusions, which are the biggest sunniest I've ever owned. Watch the video campaign of it at the bottom. I loveee it!

    The waiters wore cool printed shorts by Anna & Boy. There is a shot at the bottom, which I didn't snap.

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